청구기호 |
HD69.B7 .K452 2003 |
다른형태 서명 |
Lessons from the world's strongest brands
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형태사항 |
288 p. : ill. ; 24 cm.
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언어 |
English |
일반주기 |
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.
|
서지주기 |
Includes bibliographical references.
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주제 |
Brand name products --Management.
Brand name products --Management --Case studies.
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ISBN |
0131411330 (pbk.) : |