| 청구기호 |
HD69.B7 .K452 2003 |
| 다른형태 서명 |
Lessons from the world's strongest brands
|
| 형태사항 |
288 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 일반주기 |
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.
|
| 서지주기 |
Includes bibliographical references.
|
| 주제 |
Brand name products --Management.
Brand name products --Management --Case studies.
|
| ISBN |
0131411330 (pbk.) : |
