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The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures
서명 / 저자 The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures / Frans Johansson.
저자명 Johansson, Frans.
발행사항 Boston, Mass. : Harvard Business School Press, c2004.

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9509337

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HC79.T4 .J625 2004

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청구기호 HC79.T4 .J625 2004
형태사항 xiii, 207 p. ; 25 cm.
언어 English
서지주기 Includes bibliographical references (p. 191-200) and index.
내용 The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.
주제 Technological innovations.
Creative thinking.
LCCN 2004003850
ISBN 1591391865
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