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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities
서명 / 저자 The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.
저자명 Bate, J. Douglas.;Johnston, Robert E.
발행사항 New York : AMACOM, c2003.

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5051223

소장위치/청구기호

학술문화관(문화관)3층 이종문도서

HD30.28 .J657 2003

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청구기호 HD30.28 .J657 2003
형태사항 xviii, 286 p. : ill. ; 24 cm.
언어 English
서지주기 Includes bibliographical references (p. 279-282) and index.
내용 Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
주제 Strategic planning.
LCCN 2003004618
ISBN 0814407684
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