| 청구기호 |
HD31 .C6134 2003 |
| 형태사항 |
xiv, 341 p. : ill. ; 26 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 315-326) and index.
|
| 내용 |
What is Business? -- The Future -- Managing People -- Business Ethics -- Economics -- Marketing Management: Leveraging Customer Value -- Operations Management: Implementing and Enabling Strategy -- Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources -- Accounting -- Finance -- Strategy: Defining and Developing Competitive Advantage -- Leading from the Middle: A New Leadership Paradigm -- Strategic Alliances -- International Business -- Some Final Thoughts.
|
| 주제 |
Industrial management.
|
| LCCN |
2002014907
|
| ISBN |
0471222844
|
