서지주요정보
The future of competition : co-creating unique value with customers
서명 / 저자 The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy.
저자명 Prahalad, C. K.;Ramaswamy, Venkatram.
발행사항 Boston, Mass. : Harvard Business School Pub., c2004.

소장정보

등록번호

5050939

소장위치/청구기호

문지 보존서고

HD41 .P73 2004

휴대폰 전송

도서상태

이용가능(대출불가)

사유안내

반납예정일

리뷰정보

서지기타정보

서지기타정보
청구기호 HD41 .P73 2004
형태사항 xiii, 256 p. : ill. ; 24 cm.
언어 English
내용 The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
주제 Competition.
Customer relations.
Customer services.
Strategic planning.
Economic value added.
Success in business.
LCCN 2003016949
ISBN 1578519535 (alk. paper)
QR CODE

책소개

전체보기

목차

전체보기

이 주제의 인기대출도서