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Winning in Asia : strategies for competing in the new millennium
서명 / 저자 Winning in Asia : strategies for competing in the new millennium / Peter J. Williamson.
저자명 Williamson, Peter J.저자검색보기  
발행사항 Boston, Mass. : Harvard Business School Press, c2004.

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5050332

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HD2906 .W55 2004

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청구기호 HD2906 .W55 2004
형태사항 ix, 261 p. : ill. ; 24 cm.
언어 English
서지주기 Includes bibliographical references and index.
내용 Asian competition : the next round -- Asia's business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality.
주제 Business enterprises --East Asia.
International business enterprises --East Asia.
Business enterprises --Southeast Asia.
International business enterprises --Southeast Asia.
Competition, International.
Industrial management.
LCCN 2003019436
ISBN 0875846203
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