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section I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building the business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Creative use of advertising and promotion -- 12. Global marketing strategies for entrepreneurs -- 13. E-commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Sources of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Ethics, social responsibility, and the entrepreneur -- 22. The legal environment : business law and government regulation.
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