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The road to Rome -- Partnership -- Time to spare -- This little Cuban fellow -- New Coke -- Everything according to plan -- Something instantly recognizable -- Changing of the guard -- The imitator awakes -- Too busy to discriminate -- Cracks in the empire -- Whatever it takes -- Wonderful world -- Zeus works for Pepsi -- Headaches in Belgium -- A letter in the mail -- Obviously unhappy -- Enjoy -- The unscripted part -- Epilogue : always Coca-Cola -- Afterword : nerve tonic.
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