| 청구기호 |
HD62.7 .P52 1990 |
| 형태사항 |
xix, 702 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references.
|
| 내용 |
Entrepreneurship -- Ownership -- Franchising -- The business plan -- Sources of funds -- Location analysis -- Physical facilities -- Management strategy and employee relations -- Personnel management -- Microcomputers in small business -- Risk management -- Financial recordkeeping and cash control -- Accounting statements and analysis -- Purchasing -- Inventory control -- Marketing strategy and marketing research -- Pricing -- Consumer behavior and personal selling -- Promotional strategy -- Consumer credit -- Legal considerations -- Government control, assistance, and international marketing opportunities -- Appendix. Entrepreneur's business planning guide.
|
| 주제 |
Small business --Management.
Small firms
Management
United States
|
| LCCN |
89036239
|
| ISBN |
0471500712
|
