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Attracting investors : a marketing approach to finding funds for your business
서명 / 저자 Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and S. David Young.
저자명 Kartajaya, Hermawan;Kotler, Philip.;Young, S. David
발행사항 Hoboken, N.J. : Wiley, c2004.

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5049098

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HG4751 .K68 2004

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청구기호 HG4751 .K68 2004
형태사항 ix, 246 p. ; 24 cm.
언어 English
서지주기 Includes bibliographical references and index.
내용 Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!
주제 Venture capital.
Small business --Finance.
New business enterprises --Finance.
LCCN 2004008610
ISBN 0471646563 (cloth)
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