| 청구기호 |
HD69.B7 .K58 2002 |
| 다른형태 서명 |
No logo
|
| 형태사항 |
xxiii, 502 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 일반주기 |
Originally published: London : Flamingo, 2000.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 주제 |
Brand name products --Management.
Brand name products --Valuation --Management.
Commerce.
International business enterprises --Political aspects.
International business enterprises --Public opinion.
Brand name products --Political aspects.
Brand name products --Public opinion.
|
| ISBN |
0312203438 (hc)
0312421435 (pbk)
|
