| 청구기호 |
HD30.28 .L399 1998 |
| 형태사항 |
xviii, 446 p. : ill. ; 25 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [433]-435) and index.
|
| 내용 |
What is scenario learning? ; Integrating strategy and scenarios / Liam Fahey and Robert M. Randall -- Using scenarios to identify, analyze, and manage uncertainty / Brian Marsh -- Plotting your scenarios / Peter Schwartz and James A. Ogilvy -- Mental maps of the future : an intuitive logics approach to scenarios / Ian Wilson -- Scenario planning : mapping the paths to the desired future / David H. Mason -- Testing your strategies in scenarios / Charles M. Perrottet -- Dynamic scenarios : systems thinking meets scenario planning / Edward Ward and Audrey E. Schriefer -- Simulation models : a tool for rigorous scenario analysis / Mark Paich and Roy Hinton -- Scenarios for global investment strategy for the new century / Peter Schwartz and James A. Ogilvy -- Industry scenarios ; Competitor scenarios : projecting a rival's marketplace strategy / Liam Fahey -- Scenario-based planning for technology investments / Charles W. Thomas -- Customer-driven scenario planning / John Kania -- Futuring consumer products : an illustrative example of scenario analysis / Stephen M. Millett -- The role of economic scenarios / Nariman Behravesh -- How scenarios enrich public policy decisions / Thomas W. Bonnett and Robert L. Olson -- Imagining South Africa's future : how scenarios helped discover common ground / Adam Kahane -- Articulating the business idea : the key to relevant scenarios / Kees van der Heijden -- The effective implementation of scenario planning : changing the corporate culture / Ian Wilson -- The cross-scenario planning process / Doug Randall and Robert G. Wilson -- How information technology helps scenarios advance from consensus to decisiveness / Patrick S. Noonan and Mason S. Tenaglia -- Introducing scenarios to the corporation : alternation 2010 at UNICOM / Audrey E. Schriefer -- Writing an annual report for your organizartion's future / Wayne A. Earley -- Twenty common pitfalls in scenario planning / Paul J.H. Schoemaker.
|
| 주제 |
Business planning.
Organizational effectiveness.
Competition.
PLANEJAMENTO ESTRAT?GICO --larpcal
EFICI?NCIA ORGANIZACIONAL --larpcal
COMPETI??O ECON?MICA --larpcal
Scenario learning
|
| LCCN |
97020109
|
| ISBN |
0471303526 (acid-free paper)
|
