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Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty
서명 / 저자 Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell.
저자명 Stowell, Daniel M.
판사항 1st ed.
발행사항 San Francisco : Jossey-Bass Publishers, c1997.
총서명 The Jossey-Bass business & management series

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5024261

소장위치/청구기호

문지 보존서고

HD58.7 .S755 1997

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청구기호 HD58.7 .S755 1997
형태사항 xvii, 286 p. : ill. ; 24 cm.
언어 English
서지주기 Includes bibliographical references (p. 275-276) and index.
내용 The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology.
주제 Corporate culture.
Selling.
Marketing.
Teams in the workplace.
Customer relations.
Organizational change.
LCCN 96045846 //r97
ISBN 0787908576(alk. paper)
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