| 청구기호 |
HD30.3-.36 |
| 형태사항 |
XV, 163 p. online resource.
|
| 언어 |
English |
| 내용 |
1. Introduction: A New Framework for Green Marketing -- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises -- 3. Institutional Theory and Green Legitimation -- 4. Attempts at Co-Reading Institutional and Rhetorical Theory -- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator -- 6. From the Sins of Greenwashing to the Virtues of Green Marketing -- 7. Some Implications for Law -- 8. The Framework of Virtue Critique -- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism -- 10. Green Marketing as Manifest Performance of Ethical Judgment.
|
| 주제 |
Communication in organizations.
Marketing.
Political science.
Corporate Communication.
Marketing.
Political Science.
|
| 보유판 및 특별호 저록 |
Springer Nature eBook
Printed edition: 9783031329784
Printed edition: 9783031329807
|
| ISBN |
9783031329791 |
| 기타 표준번호 |
10.1007/978-3-031-32979-1 |
