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서지주요정보
The brand strategist's guide to desire : how to give consumers what they actually want
서명 / 저자	The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson.
발행사항	Basingstoke : Palgrave Macmillan, 2014.
Online Access	https://ebookcentral.proquest.com/lib/kaist/detail.action?docID=1655893 URL

서지기타정보
청구기호	HD69.B7 S58 2014
형태사항	1 online resource (205 pages)
언어	English
서지주기	Includes bibliographic references and index.
주제	Brand name products --Management. Consumer satisfaction. Social responsibility of business.
ISBN	9781137351821 (e-book)

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The brand strategist's guide to desire : how to give consumers what they actually want Simpson, Anna HD69.B7 S58 2014
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Conquering consumerspace marketing strategies for a branded world / [electronic resource] Solomon, Michael R HD69.B7 S65 2003eb

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