| 청구기호 |
HD9666.5 .W43 2006 |
| 형태사항 |
206 p.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [185]-197) and index.
|
| 내용 |
Ethics and for-profit business -- The pharmaceutical industry and its stakeholders -- Drug companies and healthcare professionals : the ethics agenda -- Medical professionalism and scientific integrity -- The industry's code : not good enough -- Drug samples : the most important gifts -- Marketing is not objective education -- Medical education : industry at arm's length -- Clinical research and the limits of commercial interests -- Citizens and consumers -- Direct-to-consumer advertising : conflicting interests -- Direct-to-consumer advertising : better is better.
|
| 주제 |
Pharmaceutical industry --Moral and ethical aspects --United States.
Marketing --Moral and ethical aspects --United States.
|
