서지주요정보
Crisis management by apology corporate responses to allegations of wrongdoing / [electronic resource]
서명 / 저자 Crisis management by apology [electronic resource] : corporate responses to allegations of wrongdoing / Keith Michael Hearit.
발행사항 Mahwah, N.J. : Lawrence Erlbaum Associates, c2006.
총서명 LEA's communication series
Online Access https://ebookcentral.proquest.com/lib/kaist/detail.action?docID=261407URL

서지기타정보

서지기타정보
청구기호 HD59.2 .H43 2006
형태사항 ix, 250 p.
언어 English
서지주기 Includes bibliographical references (p. 219-240) and indexes.
주제 Corporate image.
Crisis management.
Apologizing.
Corporations --Public relations.
Business communication.
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