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ProfitBrand how to increase the profitability, accountability & sustainability of brands / [electronic resource]
서명 / 저자 ProfitBrand [electronic resource] : how to increase the profitability, accountability & sustainability of brands / Nick Wreden.
발행사항 London ; Sterling, VA : Kogan Page, c2005.
Online Access https://ebookcentral.proquest.com/lib/kaist/detail.action?docID=242757URL

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청구기호 HD69.B7 W73 2005
다른형태 서명 Profit brand
형태사항 vii, 240 p. : ill.
언어 English
서지주기 Includes bibliographical references (p. [227]-233) and index.
주제 Brand name products --Management.
Branding (Marketing)
Marketing.
Relationship marketing.
Customer relations.
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