서지주요정보
Rumors and rumor control a manager's guide to understanding and combatting rumors / [electronic resource]
서명 / 저자 Rumors and rumor control [electronic resource] : a manager's guide to understanding and combatting rumors / Allan J. Kimmel.
발행사항 Mahwah, NJ : Lawrence Erlbaum, 2004.
총서명 LEA's communication series
Online Access https://ebookcentral.proquest.com/lib/kaist/detail.action?docID=234279URL

서지기타정보

서지기타정보
청구기호 HD30.3 .K547 2004
형태사항 xi, 256 p. : ill.
언어 English
서지주기 Includes bibliographical references (p. 233-245) and indexes.
주제 Communication in management.
Rumor.
Crisis management.
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