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Brands laid bare using market research for evidence-based brand management / [electronic resource]
서명 / 저자 Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
발행사항 Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Online Access https://ebookcentral.proquest.com/lib/kaist/detail.action?docID=228612URL

서지기타정보

서지기타정보
청구기호 HD69.B7 F67 2005
형태사항 viii, 158 p. : ill.
언어 English
일반주기 Includes index.
주제 Brand name products --Management.
Marketing research.
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