청구기호 |
HD59.6.U6 .S37 1994 |
형태사항 |
xvi, 263 p. ; 24 cm.
|
언어 |
English |
일반주기 |
Spine title: Lifestyle & event marketing.
|
서지주기 |
Includes bibliographical references (p. 249-258) and index.
|
주제 |
Public relations --Corporations --United States.
Issues management --United States.
Advocacy advertising --United States.
Corporate sponsorship --United States.
Customer relations --United States.
Business Public relations
United States
|
LCCN |
93040818
|
ISBN |
0070561532 (acid-free, recycyled paper) : |