| 청구기호 |
HD30.3-.36 |
| 형태사항 |
XXIII, 257 p. 71 illus. online resource.
|
| 언어 |
English |
| 내용 |
1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction -- 3. A critical discourse on today´s corporate communication -- 4. What the brave new world of corporate communication looks like -- 5. How to reengineer corporate communication! -- 6. The corporate communication self-assessment (CCSA) -- 7. The ComTechStack for predictive A2A corporate interaction -- 8. The new competencies for predictive A2A corporate interaction -- 9. Has everything been said?.
|
| 주제 |
Communication in organizations.
Telemarketing.
Internet marketing.
Marketing.
Consumer behavior.
Corporate Communication.
Digital Marketing.
Marketing.
Consumer Behavior .
|
| 보유판 및 특별호 저록 |
Springer Nature eBook
Printed edition: 9783031038372
Printed edition: 9783031038396
|
| ISBN |
9783031038389 |
| 기타 표준번호 |
10.1007/978-3-031-03838-9 |
