서지주요정보
Online-offline integrated analysis of social link formation : focusing on the process of social link formation through social potential model = 소셜 연결 형성의 온/오프라인 통합 연구 : 소셜 포텐셜 모델을 통한 소셜 연결 형성 과정의 해석
서명 / 저자 Online-offline integrated analysis of social link formation : focusing on the process of social link formation through social potential model = 소셜 연결 형성의 온/오프라인 통합 연구 : 소셜 포텐셜 모델을 통한 소셜 연결 형성 과정의 해석 / Doyeon Kwak.
저자명 Kwak, Doyeon ; 곽도연
발행사항 [대전 : 한국과학기술원, 2018].
Online Access 원문보기 원문인쇄

소장정보

등록번호

8032332

소장위치/청구기호

학술문화관(도서관)2층 패컬티라운지(학위논문)

DCT 18001

SMS전송 소장위치

도서상태

이용가능

대출가능

반납예정일

초록정보

In order to recognize the social capital formation, we first need to understand the process of social link formation, as network structures are the basis of social capital. Due to recently emerging social network services, such as Facebook, which facilitate and provide an online representation of our relationships, our social networks are composed by the interweaved online and offline networks and their components. In our study, we quantitatively measure offline interactions and examine the corresponding evolution of online social network in order to understand the significance of interrelationship between online and offline social factors in generating social ties. We analyze the radio signal strength indicator sensor data from a series of social events to understand offline interactions among the participants and measure the structural attributes of their existing online Facebook social networks. By monitoring the changes in their online social networks before and after offline interactions in a series of social events, we verify that the ability to develop an offline interaction into an online friendship is tied to the number of social connections that participants previously had, while the presence of shared mutual friends between a pair of participants disrupts potential new connections within the pre-designed offline social events. Thus, while our integrative approach enables us to confirm the theory of preferential attachment in the process of network formation, the common neighbor theory is not supported. Furthermore, we propose social potential model which considers the invisible, but invested resources such as offline interaction, as well as, preferential biases from preexisting online network characteristics to promote and create a social link between two individuals. The social potential perspective allows us to interpret the process of social link formation, as it breaks the process down to multiple components, which describes the accumulation of invested resources, the threshold for these resources to overcome and create a link, and social catalyst that lowers the threshold and promotes the linking process. By utilizing the offline social interaction networks of the participants attending a series of offline social events and their Facebook friendship networks prior to the events, we have designed a real-life multilayered network to validate our social potential model, calculating the interaction necessary to overcome the social threshold for link formation and identifying the social catalyst, brokerage, embedded in the prior network which permits the interaction to influence the link formation. Our social potential model allows us to dissect the process of social link formation which ultimately generate social network and the source of social capital.

서지기타정보

서지기타정보
청구기호 {DCT 18001
형태사항 vi, 68 p. : 삽도 ; 30 cm
언어 영어
일반주기 저자명의 한글표기 : 곽도연
지도교수의 영문표기 : Wonjoon Kim
지도교수의 한글표기 : 김원준
Including appendix.
학위논문 학위논문(박사) - 한국과학기술원 : 문화기술대학원,
서지주기 References : p. 61-65
주제 social network
network analysis
link formation
online
offline
multiplex network
social capital
소셜 네트워크
네트워크 분석
링크 형성
온라인
오프라인
소셜 캐피탈
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