서지주요정보
가격할인 추구소비자에 대한 특성분석 = Identifying the characteristics of the deal-prone consumers
서명 / 저자 가격할인 추구소비자에 대한 특성분석 = Identifying the characteristics of the deal-prone consumers / 이호석.
저자명 이호석 ; Lee, Ho-Suk
발행사항 [대전 : 한국과학기술원, 1994].
Online Access 제한공개(로그인 후 원문보기 가능)원문

소장정보

등록번호

8004620

소장위치/청구기호

학술문화관(문화관) 보존서고

MMP 94014

휴대폰 전송

도서상태

이용가능

대출가능

반납예정일

등록번호

9000622

소장위치/청구기호

서울 학위논문 서가

MMP 94014

휴대폰 전송

도서상태

이용가능

대출가능

반납예정일

초록정보

Identifying the characteristics of the deal-prone household has been major concerns for marketing managers. If such households can be identified precisely, specific marketing strategies designed to appeal to such households are likely to be effective. To this end, we seek to identify household demographic and behavioral characteristics that should affect deal-proneness. Subjects used in the study consist of adult females who make purchases on deal. The study finds that deal-prone consumers turn out · to be females in their twenties and in their early thirties, · to earn 1-3 million won per month, · to make use of credit cards issued by commercial banks rather than that of department stores, · to be exposed to advertising more frequently, · to be less educated, · to have jobs rather than stay at home, · to be unsatisfied for prices offered on deal, · to make high evaluation of brand images, · to make purchase of low-priced clothes on deal, · to perceive their living standard as low, and · to own houses rather than rent it.

서지기타정보

서지기타정보
청구기호 {MMP 94014
형태사항 iv, 70 p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 : 할인기간 의류 구매 조사
저자명의 영문표기 : Ho-Suk Lee
지도교수의 한글표기 : 한민희
지도교수의 영문표기 : Min-Hi Hahn
학위논문 학위논문(석사) - 한국과학기술원 : 경영정책학과,
서지주기 참고문헌 : p. 61-62
주제 Consumers' preferences.
Pricing.
마케팅. --과학기술용어시소러스
소비자. --과학기술용어시소러스
가격. --과학기술용어시소러스
Marketing.
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