Recently, local and global environmental affairs have changed the business environment. Although that change provides the firm not only threats but also opportunities, few manufacturers utilize these opportunities. With this background we accomplish a descriptive analysis on the adaptation of quality management framework in the green strategy development.
In the first, we develop a useful conceptual framework for analyzing green strategy of the business, and describe some cases of the proactive strategy. From these cases, we find the validity of the proactive response. As an implementation framework for the proactive response, we suggest the adaptation of quality management framework. We analyze similarities and differences between quality and environmental affairs in the managerial perspective. In spite of much similarity, we find critical differences due to externality of environmental activities. Considering these differences, we extend the principles of quality management framework and suggest some guidelines.
Through this analysis, we address that proactive response could be the best choice for the manufacturers to achieve their competitive advantage. In addition to the result, we suggest that government should set a scheme that can eliminate the externality of environmental activities, i.e. the labeling system for the manufacturing process similar to the energy efficiency labeling system.
