서지주요정보
顧客選擇의 시뮬레이션 模型을 통한 通信市場 分析 = A simulation model of customer's choice in the telecommunications market
서명 / 저자 顧客選擇의 시뮬레이션 模型을 통한 通信市場 分析 = A simulation model of customer's choice in the telecommunications market / 허석준.
저자명 허석준 ; Huh, Suk-Zoon
발행사항 [대전 : 한국과학기술원, 1993].
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소장정보

등록번호

8004100

소장위치/청구기호

학술문화관(문화관) 보존서고

MMP 93019

SMS전송

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초록정보

We consider a situation where a new firm enters a monopoly market with a slightly differentiated service from the existing service of the incumbent. The entrant firm's service is assumed to be of a little lower quality and offered at a lower price. We examine a choice problem of customers between the service and price options in two situations where the service is supplied (i) by contract and (ii) freely. After analyzing customer's choice model, we incorporate simulation techniques into it. We use three variables to represent customer type. These variables are (1) present usage of service, (2) price elasticity, (3) customer's evaluation of entrant firm's service. The probability distributions of three variables are derived from empirical data. In the process of simulation we predict the market size, the market share of each firm and changes in the consumer surplus at vaious price differentials. As far as consummer surplus is concerned, non-contract system is superior to contract system. Non-contract system is advantageous to entrant firm if it supplies relatively low service quality. Introduction of competition in the telecommunications market improves the consumer surplus, but it may create social cost of duplicate investment. We check the relationship between a change in social welfare and a cost sturcture of the entrant. We find that it requires very cost-efficient entrant for social welfare to increase when competition is introduced.

서지기타정보

서지기타정보
청구기호 {MMP 93019
형태사항 vi, 76, [1] p. : 삽도 ; 26 cm
언어 한국어
일반주기 저자명의 영문표기 : Suk-Zoon Huh
지도교수의 한글표기 : 김재철
지도교수의 영문표기 : Jae-Cheol Kim
학위논문 학위논문(석사) - 한국과학기술원 : 경영정책학과,
서지주기 참고문헌 : p. 75-76
주제 Computer simulation.
Telecommunication.
Consumers' preferences.
시뮬레이션. --과학기술용어시소러스
통신업. --과학기술용어시소러스
고객. --과학기술용어시소러스
선택 문제. --과학기술용어시소러스
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