Design management knowledge is being shared by design management stakeholders who have various domains. However, no study seems to have targeted learning design management knowledge. In order to provide appropriate design management knowledge, it is necessary to identify learner needs, that is important factor because it has a relation with motivation This research aims to establish typology of learner needs to provide appropriate knowledge according to their needs.
Firstly, domain of design management knowledge and target learner of design management knowledge was identified by literature review. Second, learning objectives for design management knowledge were found by contents analysis on design management literature. Third, interview was conducted with 21 design management stakeholders in order to empirically identify learning objectives and learner characteristics. The relationships among learner needs and the learner characteristics were investigated by co-occurrence analysis.
As a result, 21 learning objectives were identified and framework of learning design management knowledge were established. It consisted of f academic background, application of knowledge, design management activities level, value, perception on design management, learning preference, and learning objectives. By co-occurrence analysis, the relationship among learner characteristics and learning objectives were identified. As a result, typology of learner needs of design management knowledge was developed based on the relationship.
According to relationship among learning objectives and learner characteristics, it was discovered that learning objectives can be derived not only from the situation they in, but also individual values and perceptions. 7 needs-based personas were developed: change response, finding research opportunity, understanding other area, communicator in company, strategic use of design, developing organizational culture, experiencing Design type. This study has significance for utilizing needs-based learner type based on learner needs and learner characteristics.
디자인 경영 교육 프로그램이 증가할 만큼 디자인경영 지식에 대한 관심이 증가하고 있지만 관련 연구는 부족한 상황이다. 학습자 중심적 지식 제공을 위해서는 학습자 니즈를 파악하는 것을 필수적이다. 따라서 본 연구는 디자인경영 지식의 학습자 니즈를 파악하고 학습자 니즈 분류 체계를 구축하여 학습자를 니즈기반으로 유형화하고자 한다.
본 연구는 문헌 조사를 통해 디자인경영 지식의 범위를 정의하고 타겟 학습자에 대하여 이해하였다. 내용 분석을 통해 디자인경영 지식의 학습 목적을 추출하고 학습자를 대상으로 하여 인터뷰 및 정성적 데이터 분석을 진행하여 학습자 니즈를 검증 및 디자인경영 지식 습득에 대한 프레임워크를 구축하였다. 동시출현 분석을 통해 학습자 특징과 학습 목적 간 관계를 파악하고, 학습 목적 관계모델과 니즈 전체 관계도를 파악하였다. 이를 바탕으로 니즈 기반 페르소나를 구축하였다.
그 결과, 21개의 학습 목적이 발견되었으며 디자인경영 지식 습득에 대한 프레임워크는 학문적 배경, 지식 활용 범위, 디자인경영 활동 레벨, 가치, 디자인경영에 대한 인식, 지식 선택 선호도, 학습 목적으로 구성되어 구축되었다. 학습자 특징은 학습 목적에 영향을 미치는 학습자의 환경적 요소로 학습자에 대하여 이해할 때, 학습 목적과 학습자 특징 모두 니즈로 해석하여 니즈 유형 분석 체계를 구축하였다.
