서지주요정보
과시소비와 자기선택모형 = Conspicuous consumption and self-selection problem
서명 / 저자 과시소비와 자기선택모형 = Conspicuous consumption and self-selection problem / 최재헌.
발행사항 [대전 : 한국과학기술원, 1990].
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소장정보

등록번호

8001235

소장위치/청구기호

학술문화관(문화관) 보존서고

MMGS 9031

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리뷰정보

초록정보

Standard result of self-selection model - no distortion at the quality of the product supplied to the presons with highest preference while the quality of other products is distorted to lower level-comes from the assumption that comsumers are so rational that they can estimate the value of the products exactly by their quality. In fact, as Veblen said, consumers are not so rational, their consumption behavior are affected by their social position and psychological state for example satisfaction of vanity or saving his face. So in this study, considering this fact in self-selection model, I investigate the change of the results of the standard self-selection model. The results are different. If the satisfaction of vanity of the persons with lower preference is very important, monopolist focuses on the all cosumers's incentive to consume goods supplied to other groups So quality of goods supplied to the lower more is degraded but quality to the upper is enhanced. If the persons with high preference greatly unsatisfy with consuming same goods with other persons, then efforts to segment market are not needed. So there exists no distortions. If both are important, monopolist focuses on the incentive of the presons with lower preference. so quality to the lower is not distorted but quality to the upper is enhenced.

서지기타정보

서지기타정보
청구기호 {MMGS 9031
형태사항 [ii], 46, [5] p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 : 가격설정에 관한 도해적 해석
저자명의 영문표기 : Jae-Hun Choi
지도교수의 한글표기 : 김재철
지도교수의 영문표기 : Jae-Choel Kim
학위논문 학위논문(석사) - 한국과학기술원 : 경영과학과,
서지주기 참고문헌 : p. 47-51
주제 Consumption (Economics)
선택 문제. --과학기술용어시소러스
소비자 행동. --과학기술용어시소러스
Consumer behavior.
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