서지주요정보
진입위협하의 상품 내구성에 관한 연구 = A study on product durability with the threat of entry
서명 / 저자 진입위협하의 상품 내구성에 관한 연구 = A study on product durability with the threat of entry / 조현일.
저자명 조현일 ; Cho, Hyeon-Ill
발행사항 [서울 : 한국과학기술원, 1989].
Online Access 제한공개(로그인 후 원문보기 가능)원문

소장정보

등록번호

4105656

소장위치/청구기호

학술문화관(문화관) 보존서고

MMGS 8931

휴대폰 전송

도서상태

이용가능

대출가능

반납예정일

리뷰정보

초록정보

Entry deterrence is an important strategy in competitive economic world. Especially, its importance increases in the industry where technological penetration is not so difficult. The purpose of this study is to investigate the role and property of product durability as a strategic entry barrier. Previous studies on product durability focus on the relation of market structure an durability choice. Now, we are to show the role of durability as an entry barrier by adding the entry threat to the market structure assumed by previous studies. The major findings of the study are as follows. 1) Entry barrier is higher as the product is more durable. 2) In producing durable goods, present product volume is increased as the impact of entry threat. 3) In deterring entry with durability choice, its effect is increased as entry barrier resulting from durability is lower Further researches are needed to extend the practical implications of result as generalising our model.

서지기타정보

서지기타정보
청구기호 {MMGS 8931
형태사항 [ii], 57, [2] p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 : 내구성의 선택
저자명의 영문표기 : Hyeon-Ill Cho
지도교수의 한글표기 : 김재철
지도교수의 영문표기 : Jae-Cheol Kim
학위논문 학위논문(석사) - 한국과학기술원 : 경영과학과,
서지주기 참고문헌 수록
주제 Industrial organization.
내구재. --과학기술용어시소러스
산업 구조. --과학기술용어시소러스
Durable goods consumer.
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