서지주요정보
關與度와 時間制約을 고려한 情報負荷의 意思決定에 대한 影響 = Effect of involvement and time pressure on information overload
서명 / 저자 關與度와 時間制約을 고려한 情報負荷의 意思決定에 대한 影響 = Effect of involvement and time pressure on information overload / 이영규.
발행사항 [서울 : 한국과학기술원, 1988].
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4105019

소장위치/청구기호

학술문화관(문화관) 보존서고

MMGS 8829

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초록정보

Information Overload Studies show inconsistent results and key questions remain to be answered. for instance, we still have to make clear the effect of increasing amount of provide information itself and the effect of other factors such as the level of involvement and the presence of time pressure. If information overload occurs actually in consumer setting, policy makers who have tried to provide much information for consumer must reconsider their policies. Thus existence of information overload is important to consumers and policy makers. In this study, we postulate that information overload is not a general phenomenon. Particularly, we postulate that if consumers are highly involved in the decision problem and if there is enough time to process the provided information, information overload will not occur. We also hypothesize that if consumers are lowly involved in the decision problem or if there is not enough time to process the provided information there will be the information overload. Results in this study are as follows. 1. Information load and involvement are important to the quality of choice. 2. The higher is involvement, the better is the choice quality. 3. If consumers are highly involved and if there is enough time, information overload does not occur. 4. Under time pressure, there is the information overload. 5. The hypothesis that under low involvement and no time pressure, information overload occurs is not supported. 6. When there is a time pressure, the optimal information level is about 12 attributes per brand in our experiment. 7. If consumers are provided with proper amount of information, the choice quality under the time pressure is superior to the one under no time pressure.

서지기타정보

서지기타정보
청구기호 {MMGS 8829
형태사항 viii, 104 p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 : 설문서
저자명의 영문표기 : Young-Gyu Lee
지도교수의 한글표기 : 한만희
지도교수의 영문표기 : Min-Hi Hahn
학위논문 학위논문(석사) - 한국과학기술원 : 경영과학과,
서지주기 참고문헌 : p. 70-74
주제 Marketing.
Human information processing.
의사 결정. --과학기술용어시소러스
마케팅. --과학기술용어시소러스
정보. --과학기술용어시소러스
부하. --과학기술용어시소러스
Decision making.
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