서지주요정보
設備投資 競爭과 廣告 競爭의 進入障壁 效果 分析 = A study for the effects of capacity and advertising competition on the barriers to entry
서명 / 저자 設備投資 競爭과 廣告 競爭의 進入障壁 效果 分析 = A study for the effects of capacity and advertising competition on the barriers to entry / 권순우.
발행사항 [서울 : 한국과학기술원, 1988].
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4104995

소장위치/청구기호

학술문화관(문화관) 보존서고

MMGS 8802

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Entry plays a crucial role in microeconomic models of market structure and performance. In this study we examine the determinants of entry and test hypotheses about the entry deterring effects of advertising and excess capacity on entry. The subject of the analysis is the cross section differences on entry between the 5-digit industries of the Korean manufacturing sector. This study's treatment of entry barriers has several important advantages over previous work. The variables considered to be entry barriers are introduced directly as determinants of entry rather than the profit rate. Firm behavior in oligopolistic ( or monopolistic ) market is typically strategic, so our study focuses on the analysis for the entry deterring strategies of incumbents in oligopolistic ( or monopolistic) industries. The most important results are that the impact of advertising on entry is positive, but the strategic capacity investment impedes entry. These results support the competitive theory of advertising and the excess capacity hypothesis. From this analysis we know that there exists a difference between the effects of capacity and advertising investment on entry. Second, the demand growth and profit rate in oligopolistic industries have negative effects on entry in contrast with those effects in the other industries. This result might be caused by the signaling effects of the demand growth and profit rate on entry.

서지기타정보

서지기타정보
청구기호 {MMGS 8802
형태사항 [iv], 76, [4] p. : 삽도 ; 26 cm
언어 한국어
일반주기 저자명의 영문표기 : Soon-Woo Kwon
지도교수의 한글표기 : 노공균
지도교수의 영문표기 : Kong-Kyun Ro
학위논문 학위논문(석사) - 한국과학기술원 : 경영과학과,
서지주기 참고문헌 수록
주제 Advertising.
Industrial capacity.
설비 계획. --과학기술용어시소러스
광고 전략. --과학기술용어시소러스
마케팅. --과학기술용어시소러스
Marketing.
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