서지주요정보
電子産業 大企業의 製品革新 行態에 관한 實證的 分析 = An empirical analysis on the product innovation behavior in a large company of electronic industry
서명 / 저자 電子産業 大企業의 製品革新 行態에 관한 實證的 分析 = An empirical analysis on the product innovation behavior in a large company of electronic industry / 全鎣俊.
발행사항 [서울 : 한국과학기술원, 1987].
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4104269

소장위치/청구기호

학술문화관(문화관) 보존서고

MMGS 8734

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This thesis aims to identify the changing patterns of product innovation behavior along with the organizational evolutionary stages in a large company in Korea in order to explain the dynamic characteristics of product innovation strategies. The product innovation behavior is analyzed with special emphasis on the specific product innovation activities as followings: (1) The planning features for product innovation (2) The implementation features for product innovation The samples for this study include the successful new products and major improved products of 53 cases. The significant findings through the longitudinal in-depth case study are summarized next: 1. The type of activities required to accomplish a product innovation varied significantly in evolutionary stages with respect to: (1) Formalization of gathering new product ideas. (2) Coordination of conflict between technical and marketing group regarding the development targets such as product quality level, price, launching time, and initial production quantity. (3) Objectives of product development. (4) Methods for acquisition of key technology. (5) Analysis of competitive situation, etc. 2. In spite of the above variations, each evolutionary stage showed little changes with respect to: (1) Source of new product ideas (2) Screening methods of new product ideas (3) Duration to develop a new product (4) Technological problem solving (5) Forcasting methods for a new product idea, etc. In conclusion, this study examined exploratorily the dynamic changes of a large firm's product innovation behavior along with evolutionary stages, in a developing country. The results suggest that a firm's strategic behavior for product innovation should be understood in terms of contingency approach and longitudinal context. Finally it is necessary to replicate this study in other firms of the electronic industry in Korea.

서지기타정보

서지기타정보
청구기호 {MMGS 8734
형태사항 ix, 170 p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 수록
저자명의 영문표기 : Hyung-Joon Chun
지도교수의 한글표기 : 이진주
지도교수의 영문표기 : Jin-Joo Lee
학위논문 학위논문(석사) - 한국과학기술원 : 경영과학과,
서지주기 참고문헌 : p. 135-142
주제 Research.
Electronic industries.
제품 개발. --과학기술용어시소러스
연구 개발. --과학기술용어시소러스
전기 전자 공업. --과학기술용어시소러스
Manufactures.
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