서지주요정보
家電産業의 新製品開發에 대한 成敗要因 分析 = An analysis of success and failure factors in new product development in consumer electronic industry
서명 / 저자 家電産業의 新製品開發에 대한 成敗要因 分析 = An analysis of success and failure factors in new product development in consumer electronic industry / 朴聖煥.
발행사항 [서울 : 한국과학기술원, 1986].
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4103961

소장위치/청구기호

학술문화관(문화관) 보존서고

MMGS 8613

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The main objective of this study is to analyze the success and failure factors in new product development. Based on the review of relevant literature, the model and hypotheses are derived. The model contains six independent variables which are origin of ideas, marketing, organization and strategy, technology, environment, and product characteristics itself. Data are collected through interviews and historical records from G company which is one of the largest consumer electronic product manufacturer and the leader in domestic market share in Korea. Total samples are composed of 42 consumer electronic products of G company: successful 20 products and unsuccessful 22 products. The statistical techniques used in this study are T-test, Binnomial test, and $X^2$-test. The important results of this study are as follows: 1. The greater the emphasis on advertising than development investment is, the higher the probability of success in new product development is. 2. The higher the level of development effort is, the higher the probability of success in new product development is. 3. Development cost is higher when in-house R&D is more widely utilized than outside technological assistance in new product development.

서지기타정보

서지기타정보
청구기호 {MMGS 8613
형태사항 v, 96 p. : 삽도 ; 26 cm
언어 한국어
일반주기 저자명의 영문표기 : Sung-Whan Park
지도교수의 한글표기 : 이진주
지도교수의 영문표기 : Jin-Joo Lee
학위논문 학위논문(석사) - 한국과학기술원 : 경영과학과,
서지주기 참고문헌 : p. 92-96
주제 Research --Management.
Electronic industries.
제품 개발. --과학기술용어시소러스
신제품. --과학기술용어시소러스
연구 관리. --과학기술용어시소러스
통계 분석. --과학기술용어시소러스
New products.
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