서지주요정보
한 산업내의 기업전략과 전략군의 기업성과 분석 = Contingency model of strategic group environment set, and performance
서명 / 저자 한 산업내의 기업전략과 전략군의 기업성과 분석 = Contingency model of strategic group environment set, and performance / 임윤철.
발행사항 [서울 : 한국과학기술원, 1984].
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소장정보

등록번호

4102672

소장위치/청구기호

학술문화관(문화관) 보존서고

MMGS 8418

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리뷰정보

초록정보

Strategy has become a concept of value to management theory and practice as it relates the firm to an increasingly uncertain environment. However, much greater emphasis has been placed on the organizational processes by which strategies are developed than on the content of strategies themselves. Furthermore some prior researches have efforted to explain a model which is either process strategy studies or content strategy studies by qualitative methods. In this vein this thesis explores to examine a relationship between strategic groups, and environment sets, and between strategic groups and its performance (R.O.I : Return on investment. Growth rate in total sales), suggesting a contingency model by quantitative method. Strategic groups, where each group consists of firms following similar strategies, are determined by business strategies, and environment sets, consisting of firms having similar task environments, by 4 task environmental factors. Data required in this study were gathered by means of interview and questionnaires from 54 electronics manufacturers in Korea. The data were analyzed to test hypothesized relationships by using cluster analysis, discriminant analysis, factor analysis, kruskal-wallis anova, mannwhitney test. The findings are summarized as follows. 1. Within the same industry, there appears to exist different sets of environment that influence different sets of firms. 2. Firms appear to deploy different strategies to cope with different task environments. 3. Empirically firms in the same task environment deploy different strategies, forming different strategic groups. 4. Under the task environment in which firms have poor bargaining power against buyers, those deploying more aggressive marketing strategies outperform others in terms of R.O.I. In conclusion even though this study has some weaknesses in terms of hypothesises, variables measurement and research methodology, it is the first attempt to examine the relationship between strategic groups and environment sets as a contingency approach, and systemetically the relationship between strategies and environment in Korea.

서지기타정보

서지기타정보
청구기호 {MMGS 8418
형태사항 v, 77 p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 수록
저자명의 영문표기 : Yoon-Cheol Lim
지도교수의 한글표기 : 김인수
지도교수의 영문표기 : Lin-Su Kim
학위논문 학위논문(석사) - 한국과학기술원 : 경영과학과,
서지주기 참고문헌 : p. 59-64
주제 Performance.
Industrial organization.
경영 전략. --과학기술용어시소러스
기업 업적. --과학기술용어시소러스
조직론. --과학기술용어시소러스
Strategy.
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