The purpose of this thesis is to empirically analyze the environmental factors affecting companies’ adoption of e-Trade based on TAM(technology acceptancemodel). A behavioral model of environmental factors was developed with its foundation on previous literature on TAM and e-Trade. The model posits relationships between environmental factors -market uncertainty, competitive intensity, government policy- and adjusted TAM factors -perceived usefulness, perceived ease of use, subjective norm-.
Overall, the results indicate that the environmental factors don’t have significant effects on TAM factors except government policy. Additionally, the perceived usefulness factor has significant effect on the adoption while the perceived ease of use factor doesn’t.
