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Measuring the most efficient point of cell phone adoption in China : application of a stochastic frontier model
서명 / 저자 Measuring the most efficient point of cell phone adoption in China : application of a stochastic frontier model / Xuemei Meng.
저자명 Meng, Xuemei ; 맹설매
발행사항 [대전 : 한국정보통신대학교, 2004].
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문지도서관2층 학위논문

ICU/MA04-34 2004

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The Chinese mobile phone market has enjoyed impressive growth in recent years in terms of the number of subscribers. However, it is observed that there exists wide range of the gaps among regions. In some areas like Beijing, Shanghai, the penetration rate of mobile phone subscribers are 66.49% and 56.59%, respectively, while those of other areas like Guizhou and Henan are lower than 10%. The purpose of this paper is to examine (1) the importance factors which could explain the different mobile phone penetration rates among provinces and (2) the most efficient point of mobile phone penetration rate in different provinces of the mainland China. The gap between the real penetration rate and the estimated efficient penetration rate in each province can be considered as the potential market opportunity by mobile phone service providers. The mobile phone penetration rates of the thirty-one provinces of the mainland of china are collected and stochastic frontier model (SFM) is used to calculate the relative inefficiency in penetration rate. The results show that disposable income, job type and penetration of fixed phone are the important factors which could influence the mobile phone adoption rates. In addition, the average inefficient point is 20.84%, while they are different from province to province. These different inefficient points in provinces imply that there are still considerable market potentials for the mobile phone service providers. The interesting result is that these market potentials are still much bigger in Beijing and Shanghai, while their current penetration rates are much higher than other provinces.

서지기타정보

서지기타정보
청구기호 {ICU/MA04-34 2004
형태사항 iv, 49 p. : 삽도 ; 26 cm
언어 영어
일반주기 저자명의 한글표기 : 맹설매
지도교수의 영문표기 : Chan-Gi Nam
지도교수의 한글표기 : 남찬기
학위논문 학위논문(석사) - 한국정보통신대학원대학교 : 경영학부,
서지주기 References : p. 38-41
주제 Cell Phone Adoption in China
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