서지주요정보
인터넷 쇼핑몰 이용자의 특성과 제품특성의 관계에 관한 실증적 연구 = Empirical study on the relationship between internet shopper's characteristics and product type
서명 / 저자 인터넷 쇼핑몰 이용자의 특성과 제품특성의 관계에 관한 실증적 연구 = Empirical study on the relationship between internet shopper's characteristics and product type / 박종현.
저자명 박종현 ; Park, Jong-Hyun
발행사항 [대전 : 한국과학기술원, 2004].
Online Access 원문보기 원문인쇄

소장정보

등록번호

8015310

소장위치/청구기호

학술문화관(문화관) 보존서고

MGSM 04012

SMS전송

도서상태

이용가능

대출가능

반납예정일

등록번호

9009654

소장위치/청구기호

서울 학위논문 서가

MGSM 04012

SMS전송

도서상태

이용가능

대출가능

반납예정일

초록정보

This research examines whether (1) consumers’ demographic characteristics and their internet usage are significantly related to their attitude for shopping and internet, (2) relationships of internet shopping consumers’ attitude for shopping and internet will vary by the type of products (i.e., low price and search, high price and search, low price and experience, and high price experience). Deriving from the product classification theory, products are classified into four categories: low price and search, high price and search, low price and experience, and high price experience. To classify these product types, two dimensions were adopted: Product’s price(low and high price) and the difficulty of gaining the product information on the web(search and experience product). Data were collected through self-administered surveys from population in Seoul in the South Korea. The findings significantly support the study’s hypotheses that shopping orientations and demographic variables such as gender, education, and household income were significantly related to consumer’s online purchase preference. The researchers’ findings also confirm that the internet shopping consumers’ attitude for shopping and internet significantly differ by product category. More specifically, time consciousness, shopping risk aversion were negatively, and preference for online, belief for internet shopping and preference for internet shopping were positively related to preference for shopping online for product type A, product type B, product type C, product type D. The results and discussion section also includes implications drawn from the findings.

서지기타정보

서지기타정보
청구기호 {MGSM 04012
형태사항 v, 54 p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 수록
저자명의 영문표기 : Jong-Hyun Park
지도교수의 한글표기 : 이재규
지도교수의 영문표기 : Jae-Kyu Lee
학위논문 학위논문(석사) - 한국과학기술원 : 경영공학전공,
서지주기 참고문헌 : p. 46-48
주제 인터넷 쇼핑
인터넷 쇼핑 이용자
제품 특성
소비자 태도
INTERNET SHOPPER
SHOPPER CHARATERISTICS
PRODUCT TYPE
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