서지주요정보
CRM 패키지 도입전후의 사용자 평가 변화 분석 : 한국에서의 siebel과 SAP 사례 = Users' expectation and its changes after the implementation of CRM packages : siebel and SAP packages in Korea
서명 / 저자 CRM 패키지 도입전후의 사용자 평가 변화 분석 : 한국에서의 siebel과 SAP 사례 = Users' expectation and its changes after the implementation of CRM packages : siebel and SAP packages in Korea / 이현국.
발행사항 [대전 : 한국과학기술원, 2003].
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8014497

소장위치/청구기호

학술문화관(문화관) 보존서고

MGSM 03042

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이용가능(대출불가)

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반납예정일

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9009563

소장위치/청구기호

서울 학위논문 서가

MGSM 03042 c. 2

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리뷰정보

초록정보

In Korea, a few companies have adopted Siebel, mySAP CRM packages in 2001,2002 This thesis say that what factors are important to selecting these packages and what level of customer satisfaction on reference sites in Korea. As a result, important factors which was founded through the literature research in selecting Siebel, mySAP CRM packages are Fitness, Customization, Usability , Integration, Price. A survey is conducted to get a customer satisfaction service level of those factors on reference sites in Korea. Eight companies, four Siebel reference sites and four SAP reference sites, participated in survey. That survey composed of two parts. First part measure what level of customer expectation of those factors before using these package and its changes of those factors after using these package. Second part measure relative importance of these factors before using these package and its changes of relative importance of those factors after using these packages. As a result, Siebel users (4 users) in Korea say that the relative importance order of important factors is fitness, usability, integration, customization, price and expectation level of those factors is above normal, but experience level of those factors is normal. MySAP CRM users (4 users) in Korea say that the relative importance order of important factors is fitness, usability- integration, customization, price and expectation level of those factors is below normal, but experience level of those factors is more less than the expectation. In conclusion, fitness is the most important factor of selecting Siebel, mySAP CRM packages, and Sibel, mySAP CRM packages, well known foreign packages, have a low performance on important five factors in Korea.

서지기타정보

서지기타정보
청구기호 {MGSM 03042
형태사항 v, 58 p. : 삽화 ; 26 cm
언어 한국어
일반주기 부록 : CRM 패키지 만족도 조사에 관한 설문서
저자명의 영문표기 : Hyun-Koog Lee
지도교수의 한글표기 : 이재규
지도교수의 영문표기 : Jae-Kyu Lee
학위논문 학위논문(석사) - 한국과학기술원 : 경영정보전공,
서지주기 참고문헌 : p. 57-58
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