Internet, right before us, transforms overall paradigm, as the new tool of firms' activities leading multi-media era. As it is clearly shown in the explosive user figures exceeding 6 million people domestically and 200 million people worldwide, the Internet elecrtronic commerce would not be the matter of choice any more, but the matter of essential way to survive and consolicate national competitiveness. Under these circumstances, how can firms play successfully in the Internnet shopping market?
This thesis plans to study the common successful factors of electronic commercce, based on theoretical reviews and successful cases abroad : (1) competitive price (2) a variety of commodities (3) convenience in shopping (4) reliability (5) various contents (6) DB marketing (7) virtual community.
As the future strategic business, Samsung SDS started 'Uniplaza' shopping mall in 1997 with the vision of accumulating technological know-how in the electronic commerce and cinstructing world-class shopping mall. And, it is now on stage requiring of the 2$^nd$ take-off, after consolidating its position in the forming domestic market with ongoing business expansion for the last three years. This study identifies potential problems of Uniplaza and applies above 7 successful factors to it : 'Uniplaza' shows good status in reliability, however, gap with those successful cases in quantitative and qualitative viewpoints.
In this regard, this thesis reviews how to improve 'Uniplaza' business to survive and grow through the 7 successful factors category, and proposes the competitive strategy beyond improvement as the relatively new comer in this nnew environment.
