서지주요정보
전통기업 역량기반의 e-비즈니스 전략 도출 = Deriving e-Business strategies based on the capabilities of traditional company
서명 / 저자 전통기업 역량기반의 e-비즈니스 전략 도출 = Deriving e-Business strategies based on the capabilities of traditional company / 한승수.
저자명 한승수 ; Han, Seung-Soo
발행사항 [대전 : 한국과학기술원, 2002].
Online Access 원문보기 원문인쇄

소장정보

등록번호

8013174

소장위치/청구기호

학술문화관(문화관) 보존서고

MGSM 02059

SMS전송

도서상태

이용가능

대출가능

반납예정일

등록번호

9008672

소장위치/청구기호

서울 학위논문 서가

MGSM 02059 c. 2

SMS전송

도서상태

이용가능

대출가능

반납예정일

초록정보

It is not the choice problem but the survival problem that traditional company drives e-business project in digital environment. But all traditional companies don't succeed in e-business and many tradition companies still are undergoing frustrations and failures in e-business,'which means that they have no their own e-business strategies based on the capabilities. This study intends to develop measures to assess their capabilities for e-business when traditional companies drive e-business. And then this study intends to propose strategic directions. In order to develop e-business capability measures, this study first draws several hints based on comparison of existing four e-business measures. From previous business success factors, the study deduces six capabilities evaluation criteria: corporate culture, strategy/Leadership, customer, operation (organization & process), human resource, and technology. The study also subdivides these evaluation criteria to make five sub-items per evaluation criterion. At the same time, six capability evaluation criteria are categorized into three other capability types to drive strategic alternatives with strategic meanings: market oriented capabilities, internal oriented capabilities, and coordination oriented capabilities. By using these three other capabilities, the study makes capability evaluation cube. There are eight cells in capability evaluation cube. Each cell has its definition and strategic directions. This study makes a survey on three typical traditional companies to apply this e-business capability measures, and compares evaluated results. Especially, the study suggests strategic alternatives for K company.

서지기타정보

서지기타정보
청구기호 {MGSM 02059
형태사항 iv, 99 p. : 삽도 ; 26 cm
언어 한국어
일반주기 부록 : 1, 단계별 e-비즈니스 추진역량과 그 세부내용. - 2, 전통기업의 e-business 추진 전략을 위한 설문서
저자명의 영문표기 : Seung-Soo Han
지도교수의 한글표기 : 이희석
지도교수의 영문표기 : Hee-Seok Lee
학위논문 학위논문(석사) - 한국과학기술원 : 경영정보전공,
서지주기 참고문헌 : p. 85-87
주제 e-비즈니스 역량 평가모형
e-비즈니스 전략
전통기업의 e-비즈니스 전략
e-business capabilities assessment model
e-business strategy
e-business strategy of traditional company
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