It is not the choice problem but the survival problem that traditional company drives e-business project in digital environment. But all traditional companies don't succeed in e-business and many tradition companies still are undergoing frustrations and failures in e-business,'which means that they have no their own e-business strategies based on the capabilities.
This study intends to develop measures to assess their capabilities for e-business when traditional companies drive e-business. And then this study intends to propose strategic directions.
In order to develop e-business capability measures, this study first draws several hints based on comparison of existing four e-business measures. From previous business success factors, the study deduces six capabilities evaluation criteria: corporate culture, strategy/Leadership, customer, operation (organization & process), human resource, and technology. The study also subdivides these evaluation criteria to make five sub-items per evaluation criterion. At the same time, six capability evaluation criteria are categorized into three other capability types to drive strategic alternatives with strategic meanings: market oriented capabilities, internal oriented capabilities, and coordination oriented capabilities. By using these three other capabilities, the study makes capability evaluation cube. There are eight cells in capability evaluation cube. Each cell has its definition and strategic directions. This study makes a survey on three typical traditional companies to apply this e-business capability measures, and compares evaluated results. Especially, the study suggests strategic alternatives for K company.
