Both Customer Relationship Management and Product Data Management have become critical managerial issue for companies to attain competitive advantage over others in today's rapidly changing business environment. However, in most cases they are studied and implemented separately. If they are integrated effectively, it will create far greater value than that of separate implementation. Here, we propose a conceptual Framework that will provide a basis for building integration strategy of CRM and PDM. Also, we confirmed our studies through real business case. We have concluded that those companies who have the right concept development strategy appropriate for customers needs will be successful in accomplishing their business goals. To build up strong concept' development strategy companies should use the collaborative agents system based on workflow.
