서지주요정보
이동통신 사업자를 위한 M-Commerce 추진전략 : SK 텔레콤을 중심으로 = M-Commerce strategy for mobile telecommunications operators : focused on SK telecom
서명 / 저자 이동통신 사업자를 위한 M-Commerce 추진전략 : SK 텔레콤을 중심으로 = M-Commerce strategy for mobile telecommunications operators : focused on SK telecom / 사상길.
저자명 사상길 ; Sa, Sang-Gil
발행사항 [대전 : 한국과학기술원, 2001].
Online Access 제한공개(로그인 후 원문보기 가능)원문

소장정보

등록번호

8013490

소장위치/청구기호

학술문화관(문화관) 보존서고

MGSM 01148

SMS전송

도서상태

이용가능

대출가능

반납예정일

등록번호

9008785

소장위치/청구기호

서울 학위논문 서가

MGSM 01148 c. 2

SMS전송

도서상태

이용가능

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반납예정일

초록정보

M-Commerce is considered as a new revenue source or a new business area with huge opportunity for mobile telecommunications operators given that existing voice-focused business model of them is facing growth limit and the creation of new revenue sources is essential to justify the huge capital investment scheduled for the next generation mobile telecommunications services. Considering the competitive power mobile telecommunications operators like SK Telecom has versus potential competitors in each level of value chain, the critical value chain points where mobile operator should compete are Transport, Personalization Support, Content Aggregation, and Transaction Support. Additionally, considering the core competencies mobile operator like SK Telecom currently has, mobile advertising is judged to be one of industries with biggest business potential in which mobile operator can play a leading role and which has enough revenue opportunity. This study presents a new mobile advertising business model which is using data push technology based on Cell Broadcast technology. This push-type mobile advertising model will be further strengthened by the interactivity given by the ARS or WAP call-back link functions and by CRM solutions. This mobile advertising model will play a critical linking role to actively support mobile retailing and to extend the scope of M-Commerce to off-line industries.

서지기타정보

서지기타정보
청구기호 {MGSM 01148
형태사항 iv, 73 p : 삽도 ; 26 cm
언어 한국어
일반주기 저자명의 영문표기 : Sang-Gil Sa
지도교수의 한글표기 : 경상현
지도교수의 영문표기 : Sang-Hyon Kyong
학위논문 학위논문(석사) - 한국과학기술원 : 통신경영/정책전공,
서지주기 참고문헌 수록
주제 무선전자상거래
무선인터넷
무선인터넷 광고
가치사슬
사업모델
Mobile e-commerce
M-Commerce
moile internet
mobile advertising
business model
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