As the rapid growth of domestic wireless internet market, the number of domestic wireless internet user is growing very rapidly. And wireless voice-telecommunication market is being changed into wireless internet-telecommunication market by the diffusion of wireless internet-usages. In order to maintain and to increase the profit of wireless network operators in the severe competitive wireless market, wireless network operators have to lock-in their customers, increase customer loyalty and reduce churn.
Mobile Location Services are important for network operators because they provide a means of differentiation, a way to reduce churn and a new revenue stream in an increasingly competitive market. They are important now because of the falling prices and margins in their domestic market.
Mobile location services are also important to users, because they offer greater personal security and more relevant personal information. Businesses and individuals are becoming increasingly reliant on electronic access and delivery of information to improve their efficiency and quality of life.
But a study on Mobile location services and its contents evaluation are not vigorous yet.
Therefore, this study, through the theoretical analysis, defines the seven information evaluation dimensions for evaluating mobile location data and classifies mobile location data into four categories. And this study, through the empirical study, showed the relative weights of information evaluation dimensions in each four mobile location categories using AHP(Analytic Hierarchy Process) method.
With the relative weights of information evaluation dimensions in each four mobile location categories derived through the empirical study , after testing the statistic significance in the hypothesis, finally, suggest service differentiation strategy for each four mobile location services.
