Since Dengxioping took the reforming and opening policy in China, China economy has been developed remarkably. and their GDP has been reached from 362.4 billion yuan(RMB) in 1978 to 8,205.4 billion yuan(RMB) in 1999.
According Republic of Korea and People`s Republic of China established diplomatic ties in August 1992, the trading volume between two countries developed remarkably from 6.4 billion dollars in 1992 to 23 billion dollars in 1999.
Despite of remarkable development of trade volume between two countries, Korean dompanies could not take marketing action in China market. Because there were much tariff and non-tariff barriers in China market.
But, according to the result of negotiation between China and USA in November 1999, China has been decided to enter WTO. Therefore, China has to open their market more widely.
Therefore, this thesis aims to review economic policy and distribution channels and to find the counter-strategy for the change of distribution channels of consumer electronics goods in China market.
This thesis consists of seven chapters.
Chapter 1, The objective of study
Chapter 2, Study of distribution channels
Chapter 3, Review of the development process for Chinese economy
Chapter 4, Analysis of distribution channels of consumer electronics goods in China market
Chapter 5, Case study of `A` electronics company in China market
Chapter 6, Alternative strategies
Chapter 7, Summary
