A new business model for Internet trade intermediation has been developed. In the era of e-Business, the market size of Internet trade grows more and more. This business model can directly connect sellers with buyers who are interested in the products of the sellers.
The objective of the business model is to create and develop key success factors in the industry of Internet trade intermediation. This business model connects sellers and buyers with matching system, based on database marketing and have a new revenue model through matching system. Under the existing conditions, most of Internet trade intermediation companies do not have any specific revenue model except advertisement.
There are two key success factors in the industry. One is the quality of service in the site, the other the revenue structure of the business model. Together with two leading companies in the industry of Internet trade intermediation, this case study was conducted with comparison and analysis.
As a result, the success of Internet trade intermediation depends on the quality of service, especially the quantity and quality of database, and strong revenue structure.
