The major purposes of this thesis are to analyze the needful factors to succeed in the corporate community relations among corporate social responsibilities and to classify the corporate community relations with their problems, key success factors and reform measures from the case of Samsung community relations.
Samsung has the exclusive responsible organization and is the most energetic group in Korea to active concern for the community relations. Samsung community relations divided into 5 classified parts. They are community welfare programs, education programs, culture and arts programs, environmental preservation programs and international exchange programs. And the volunteer service programs are connected with the above 5 programs.
In this thesis, 10 successful factors in corporate community relations are extracted from the analysis. The ten items are as follows: the will power of management, the adaptability with corporate management idea, the characteristics of the business, community, spontaneity, continual activity, man power of exclusive responsibility, training, specialty and international exchange.
From the viewpoint of specialty, culture and arts programs and environmental preservation programs are more in need of specialty than the other classified parts of corporate community relations. The parts of culture and arts are required long term assistance, creativity and originality. For the environmental preservation programs, this part is in need of strategic approach and special watch for the grade of pollution.
There are two points of view to come close to corporate community relations. Those are corporate citizenship and corporate strategic management. This thesis analyzed the classified parts of corporate community relations with above two view points. The corporate citizenship is from the viewpoint of long-term and continuous assistance. And the corporate strategic management is from the viewpoint of short-term and case-by-case.
