서지주요정보
顧客의 니즈 探索을 위한 웹(World Wide Web) 活用 方案 硏究 : 家電의 新商品 컨셉構築 프로세스를 中心으로 = A study on the World Wide Web application for finding customer needs : with an emphasis on new product concept generation process for home appliances
서명 / 저자 顧客의 니즈 探索을 위한 웹(World Wide Web) 活用 方案 硏究 : 家電의 新商品 컨셉構築 프로세스를 中心으로 = A study on the World Wide Web application for finding customer needs : with an emphasis on new product concept generation process for home appliances / 김용희.
저자명 김용희 ; Kim, Yong-Hi
발행사항 [대전 : 한국과학기술원, 1998].
Online Access 원문보기 원문인쇄

소장정보

등록번호

8009068

소장위치/청구기호

학술문화관(문화관) 보존서고

MGSM 98097

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도서상태

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대출가능

반납예정일

등록번호

9004123

소장위치/청구기호

서울 학위논문 서가

MGSM 98097 c. 2

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도서상태

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초록정보

The objective of this study is to find an effective methods for reflecting customer needs to new products concept generation in home application industry. For the purpose, we select a representative electronics company in korea (we call it A electronics company in this study) and there, we have an interview with several relevant members about the customer needs finding process and the pre-sent application condition of the web site. Based on the interview analysis, we suggest an ideal process for new product concept generation for home appliances through a combined value chain.(see pp.54) and we can obtain several factors affecting customer oriented competitive adventage through comparing the present process with the ideal process. The factors are divided into two parts that are cost advantage and differentiation. Cost advantages are reduction of marketing cost, after sales service cost, and inventory cost. Differentiations are shift of speed, individual marketing, market oriented organization, and globalism. Finally we propose some useful stretegic activities that can be adapted to the real business. The strategic activities are as follows. First, Gather all customer's fundamental data to a one spot and build data base to manage customer needs. Second, Integrate customer data managing departments that are scattered to the marketing department. Third, Use information technology aggressively for the scientific approach and effectiveness. Fourth, Hold customer needs in common and build up concensus. Fifth, Convert the collecting methods each other from traditional to electronic. Sixth, Recognize Web as a strategic tool of marketing and apply it to marketing. (1) clearly define objective goals of the web site and the goals should be contained in the main frame of company's marketing strategy. (2) well apply the cheracteristics of web (interactive, real time, overcome restriction of space) (3) bring up experts of cyber marketing. (4) make up contents of the web site on the side of customers and eager to rise a positioning in the cyber space.

서지기타정보

서지기타정보
청구기호 {MGSM 98097
형태사항 vii, 85 p. : 삽도 ; 26 cm
언어 한국어
일반주기 저자명의 영문표기 : Yong-Hi Kim
지도교수의 한글표기 : 김영걸
지도교수의 영문표기 : Young-Gul Kim
학위논문 학위논문(석사) - 한국과학기술원 : 테크노경영대학원,
서지주기 참고문헌 : p. 82-85
주제 월드 와이드 웹
고객의 욕구
물리적 가치사슬
가상적 가치사슬
결합 가치사슬
이상적 프로세스
World Wide Web
Customer needs
Physical value chain
Virtual value chain
Combined value chain
Ideal process
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