In the market environment where the competitions has been intense, the new product development plays a very important role in the various areas of a organization. As the portion of the a new product development in a company management activities has become bigger, it has been clear that the successful development of a new product would contributed a good deal to the growth and profit of a organization. But, such new product development activities usually have considerable risk.
Therefore, a lot of study on the new product development have been done and especially the analysis of the success and failure factors in a new product development showed us the various critical factors to affect the outcomes.
The main objectives of this thesis are to propose the ways of activating the communication in a integrated team that is consisted of R＆D, marketing, and production department for a successful development of new product. The importance of activating the communication among the three departments has been emphasized as the critical success factor for a new product development in 1990s.
In this thesis, integrally proposed ways are adopted to enhance the communication level of 'A' company with analyzing the problems of the organizational structure and the recognition of the employees.
