The problems related to the environment become progressively more comprehensive. Specially, it is not uncommon these days to hear of companies which suffer from environmental problems and more and more CEOs are finding it increasingly stressful to fulfill company’s environmental obligations. So, the key to the solution of many environmental problems lies in a wider understanding of the economic life. It is entirely due to the fact that the environmental Performance related to activities of enterprises is closely connected to the corporate strategy and management.
This study suggests the process of environmental management strategy evaluation model for motor industry using AHP (Analytic Hierarchy Process). The subject treated in this study range from making a rational model to applying to the case studies for motor companies. In order to choose the appraisal factors of the model, I investigated literatures about the requisites affecting environmental management strategy of motor companies. Then, this study was collaborated on a work with experts who have a lot of knowledge and experiences about the environmental strategy to validate the usefulness of the appraisal standards. After the completion of environmental management strategy evaluation model for motor industry, the five groups consisted of experts in the product, process, organization and systems, supply chain and product recovery, external relationship fields participated in the designed questionnaires for the model. In the process of conclusion, I used geometric mean about their results. Consequently, this study could find that there are differences about the evaluation weights composed the model.
In the end, the finished model applied real motor companies, Toyota, BMW, and HMC. It may be useful to refer to this result and evaluation weights to understand the environmental management strategy.
