This thesis analyzes key success factors of broadcasts’ Internet sites from the users’ perspective in terms of quality of system, service and contents. Furthermore, it discovers a correlation between user’s satisfaction and repurchasing intention out of those factors. 222 responses were collected and finally 140 out of them who have an above-college degree were selected for this empirical test. It is found that three quality factors have a positive effect on user’s satisfaction level. It leads to its positive effect on repurchasing intention. Meanwhile, the finding showed there is no significant difference among Internet broadcasting sites
